Educational Forum for Business Owners in Fashion & Luxury
13 November 2019
The Hyatt Regency Hotel, Moscow
The Best Luxury Stores Forum
— an annual educational conference for business owners in fashion and luxury.

  • Talks on how to build a successful fashion business, from positioning to sales.
  • Panel discussions with nationally and globally acclaimed retailers and brand owners covering trends and crucial shifts in the industry.
  • Business networking.
  • Brand exhibition featuring Russian and international designers.
Forum Goal
— to provide tools for building a profitable and high-in-demand fashion company. Talks and panel discussions cover positioning, promotion, sales, product development, distribution, and market trends for:

  • Boutiques
  • Department stores
  • Web-stores
  • Showrooms
  • Brands
Date and venue
13 November 2019
9:00 — 17:30
Hyatt Regency Moscow — Petrovsky Park 36 Leningradsky Avenue
Russian and international fashion industry professionals, business experts and market leaders with hands-on expertise.
Igor Mann
Russia's most famous marketing expert, speaker, author, publisher
Aizel Trudel
Co-founder, Aizel concept store and
Svetlana Bondarchuk
Editor-in-Chief, HELLO! Magazine
Muriel Piaser
International Creative Consultant (Jean-Paul Gaultier, Jean-Charles de Castelbajac, Atsuro Tayama, Torrente Haute Couture)
Elena Bugranova
President of the Russian Buyers Union, Owner of the Weekend Moda boutique chain
Elina Halimi
International Fashion Consultant
Rodion Mamontov
Founder and Mastermind, LeForm
Alena Akhmadullina
Founder and Creative Director, Alena Akhmadullina and Akhmadullina Dreams
Konstantin Andricopulos
Development director, Bosco di Ciliegi
Veronica Crespi
Christelle Jaquinandi
Wholesale director, Zadig & Voltaire
Francesco Lubrano
CEO, showroom Panorama Moda
Mikhail Kolovangin
one of TSUM Moscow's leading buyers, and Lecturer, HSE
Oksana Bondarenko
Founder, Professional Showroom Li-Lu
Ana Mavricheva
personal branding expert, author of bestselling Publicity Code
Ekaterina Odintsova
TV Host, and Founder and CEO, PR TREND agency
Yulia Bevzenko
CEO, All About Luxe
Ekaterina Orlova
Founder, Win In Sales, and sales coach
Maria Golofteeva
Founder, Sergey Soroka x On Course, and Kursovoy
Kseniya Mozgovaya
buyer, expert in Russian fashion, Lecturer at Lomonosov Moscow State University's Center for Creative Industries
Olga Kredina
Brand Management and Product Development Director, Alexander Terekhov
Evgenia Linovich
Founder, Masterpeace
Inna Aldushenkova
Founder, Everest Attitude
Aleksey Bazhenov
Founder, and BE IN OPEN
We will introduce additional speakers as we develop the program.
The Forum will include talks and panel discussions on key issues facing those who run a fashion business, given by an expert team of renowned designers, buyers, owners of major stores, business consultants and coaches.

Registration and coffee break 9:00 – 10:00
Lunch 13:30 – 14:15

Hall 1
10:00 – 11:00
Why You? How to Answer the Toughest Question in Business
Igor Mann
11:30 – 12:30
Your present and future clients' demands: how to keep up with market trends
panel discussion
Rodion Mamontov, Elina Halimi, Evgenia Linovich, Masterpeace, Konstantin Andricopulos, Tatiana Zatravina, Natalia Pinyagina, Natalia Suslova
12.30 – 13.30
Legal import and realization: how to work in the new retail reality.
Daria Malyuga
14.15 - 15.00
Building a sales team that exceeds plans
Ekaterina Orlova
15:00 – 16:00
How to attract retailers: tips for designers from leading experts on Russian fashion
panel discussion
Oksana Bondarenko, Svetlana Bondarchuk, Maria Golofteeva, Kseniya Mozgovaya, Olga Kredina, Elena Bugranova
16:00 – 17:00
Personal branding for fashion business owners
Ana Mavricheva
17:00 – 17:30
Instagram promotion for your fashion account: what works and what is a waste of your budget
Ekaterina Odintsova
Hall 2
10:00 – 10:30
Banking operations in retail: how to make settlements efficient and minimize risks
Natalia Kabanova
10:30 – 11:00
How to build a successful wholesale business model for a brand. Zadig & Voltaire Case
Christelle Jaquinandi
11:30 – 12:30
MICAM 89: FW 2020/21 footwear trends by WGSN
Veronica Crespi
14:15 – 15:00
Wholesale brand: products, processes, promotion
Muriel Piasier
15:00 – 15:30
Luxury segment: what high-end clients expect. Boutique strategies for success
Yulia Bevzenko
15:30 – 16:30
How luxury brands transform in the age of an oversaturated market
panel discussion
Mikhail Kolovangin, Aizel Trudel, Stella Aminova, Alena Akhmadullina, Inna Aldushenkova, Francesco Lubrano, Ekaterina Odintsova
16:30 – 17:00
How to raise sales using an accounting system or why 1C is a thing of the past
Natalia Chinenova
17:00 – 17:30
New wave of Russian designers, or what your store will be like in 5 years
Aleksey Bazhenov
Topics of talks and panel discussions may change.
The complete and final program will be released by 10 November.
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